How to Define Your Target Audience in 6 Simple Steps (2022)
What does life look like without knowing your target audience?
It’s like going to the grocery store without a shopping list.
You end up spending money on food you don’t need or, worse, coming home empty-handed.
And yet, that’s what you do by making assumptions about who your customers are and what they want.
Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries.
In fact, billions are wasted in ad spend every year from advertisements