Reviews are mixed regarding online learning, largely because it challenges traditional face-to-face instruction. However, online learning serves a student and work population moving towards more remote environments. And while some blame the pandemic for this trend, the truth is that the e-learning marketplace has been experiencing unprecedented growth for the last decade. According to the National Center for Education Statistics, 6.9 million undergraduate students were enrolled in distance le

Sales funnels are the road maps potential customers follow on their way to a sale. Every stage along this path has a specific purpose, with the ultimate goal of moving your prospects seamlessly through each phase of the funnel. Although every sales funnel is unique, you will find they all follow similar paths, and share the same underlying strategy. And as a business owner, knowing the psychology of the sales funnel and how to optimize each stage of the process is crucial for developing a bul